August 2010
1 post
4 tags
Cultural Conversations, social media and...
I was recently invited to share my insights on social media at an unusual new event in Leeds.
I say unusual, but in reality Cultural Conversations was just a different format to what I am used to – a format that really reflected the nature of social networks.
This wasn’t an event where I spoke to a captive audience, rather I helped facilitate conversation ‘hubs’ and hopefully shared some...
July 2010
4 posts
Going native: Are hyperlocal blogs the future of...
As a former journalist little gets me more upset than the plight of regional journalism in the UK. Barely a day seems to go by without news of job cuts, strikes and falling circulation numbers.
While I these trends to make me angry I can’t help feeling that media groups missed a trick. They had the opportunity and resources to shape the new media age as they saw fit and change the way we...
4 tags
Don’t put all your online eggs in one basket
A story popped up this week that made me think hard about why it is important not to put all your eggs in one basket when it comes to online marketing.
An American-based Facebook fan page owner saw his page and its 47,000 fans disappear overnight. The page, called The Official Real Estate Referral Group, was started over two years ago and was unilaterally removed due to copyright issue...
4 tags
Elephant and Monkey
I was in Falmouth, Cornwall last week and had the pleasure of visiting my family’s shop, Elephant and Monkey, for the first time.
It is jam packed with fantastic mid-century furniture, paintings and textiles. And also has some of the best contemporary craft Britain has to offer.
If you’re ever in the area it is definitely worth a look. There are also some fab items available...
3 tags
June 2010
2 posts
3 tags
Liking as the new linking: What does it mean for...
One of search engine giant Google’s priorities is to improve user satisfaction by quickly delivering the desired result for every search term entered - for every user, every time.
As part of that it is constantly looking at ways to index the entire internet. At the moment though there is one barrier to Google achieving that goal: Facebook.
Facebook presents a real challenge to Google as the...
May 2010
2 posts
Want to work at Tinderbox?
We’re looking for a student intern to work at Tinderbox this summer. Email me - joel@tinderboxmedia.co.uk of you are interested.
Digital PR Executive
Summer 2010 placement
Deadline for Applications 21 May 2010
Do you know your Twitter from your Tumblr?
Your Wordpress.org from your Wordpress.com?
Tinderbox Media (www.tinderboxmedia.co.uk) is an online and offline PR agency based in...
So much has happened...
…since I last posted. I’m married, have been on honeymoon (which sort of explains the gap in postings) and the UK election campaign has been and gone.
We’re now in the grips of hung parliament fever. As a Lib Dem voter i’m pleased at the possibility of the party gaining real power, but also slightly worried. It strikes me as one of those things you wish for but never fully...
March 2010
3 posts
WatchClay Skirky - It’s not information overload. It’s filter failure.
Think Visibility 3 - What I learnt
I was lucky enough to hear some inspiring speakers and meet some fantastic people at the third Think Visibility conference this weekend.
The sold-out conference focuses ‘on the items that usually get left out of the web process.’ It was a great opportunity to tap into the latest thinking on topics as diverse as link building strategies for Search Engine Optimisation (SEO) and how to...
4 tags
Blogs just went real-time
Pubsubhubbub.
No this blog hasn’t been hacked, and nor am I typing jibberish. Pubsubhubbub, or PuSH as it also helpfully known, is a new protocol which is moving blogs into real-time.
PuSH allows services that subscribe to a blog, mainly readers like Google Reader, to get new posts almost instantaneously. So when you hit the publish button your post is pushed into the readers of all...
February 2010
3 posts
Microsoft shares B2B social secrets…and moves...
There is a lot of current debate about whether social media has a part to play in business-to-business marketing.
Many observers say it doesn’t, and that social media marketing is only a useful marketing discipline for communicating with consumers. So are the naysayers right? Are Twitter, Facebook et al useful platforms for communicating with businesses?
One of the major problems in forming a...
3 tags
Social media breaks down borders
The Tinderbox Media team were brainstorming today - planning a workshop on social media for businesses looking to export.
There is a lot to think about when considering moving into foreign markets. Currencies, insurance, possible languages barriers and cultural differences are just a few (here is a great resource if you want guidance on some of those issues).
But the one thing that struck me is...
My favourite ad from the Superbowl - Audi tackles...
This is a very clever ad because Audi is trying to do two things.
Firstly the company is trying to flog its products, which it does with some beautiful shots of the A3 at the end.
But secondly, and most importantly, Audi is trying to change public perception of diesel cars in America.
First generation dirty diesel cars which omitted plooms of black smoke and were generally considered to be...
January 2010
6 posts
Lets go outside
No this post isn’t about that George Michael song, but it is instead a brief word about outdoor advertising.
In an increasingly jumbled marketing landscape outdoor advertising is one of the few mediums which is guaranteed to still reach consumers, and presents strong value for money (note I didn’t say ROI for good reason).
I have an interest in this market because I work with Airpod Media,...
Coca-cola drops one use microsites and embraces...
I noticed with interest this week that Coke is dropping single use sites (see here for story), a move I suggested would serve them well in my guest post at Blogstorm last year.
As I pointed out then and they seem to have realised the problems with single use sites for promotions are two-fold; one, you don’t really build a community around the site; and two, the natural search benefits of having...
Free Gucci Mixtape - seriously cool →
Facebook page marketing tips
Facebook really is first among equals when it comes to social networks. Worldwide around 500,000 new people sign-up every day and the average UK user spends three solid days a year on the site.
Despite Facebook’s best efforts the network remains a strange mix of public and private, and besides advertising, those with pages for their business or organisation need to think creatively about...
Hello!
Wow, this is like posterous with features! Look out world.
